Privacy Policy

SMS Privacy Policy

At IndividualEyes Dry Eye Center, we are committed to providing efficient, patient-focused care. Because of the specialized nature of dry eye treatment and our commitment to a high level of service, we rely heavily on SMS (text messaging) and email communication to keep our patients informed and engaged throughout their care.

This policy explains how and why we use SMS, how we protect your information, and how you can opt out if you choose.

Why SMS is Important to Our Office

Timely communication is essential to the way we deliver care. We use SMS and email to share important office protocols, such as:

· Appointment reminders and confirmations

· Instructions on how to prepare for your appointment

· Updates on scheduling, cancellations, or rescheduling

· General office updates (e.g., closures, holiday hours, construction, etc.)

· Brief post-visit instructions or follow-up requests

These communications are a core part of our patient care process. While participation is voluntary, opting out of text messages may result in missed information that could affect your appointment or care experience. If you choose not to receive SMS, we will communicate through alternative means, such as phone or email.

Privacy and Security

We value your privacy and take steps to ensure responsible communication. However, SMS is not a fully secure method under HIPAA. By agreeing to receive text messages from us, you acknowledge and accept this risk.

We will avoid including sensitive medical information in any SMS messages. For private medical matters, we will contact you by phone or request that you reach us directly.

Consent and Opt-Out

By providing your mobile phone number and/or initiating communication with us via text, you consent to receive SMS messages from IndividualEyes Dry Eye Center.

To opt out at any time, simply reply “STOP” to any message, or call our office at 480-485-6403. You may continue to receive voice calls or email messages based on your preferences.

Please note: Choosing to opt out may affect your ability to receive timely appointment reminders or preparation instructions.

Your Role in Secure Communication

· Keep your contact information up to date with our office

· Monitor your text messages and emails for appointment-related updates

· Understand that message and data rates may apply depending on your carrier

Contact Us

If you have questions about this policy or your communication preferences, please contact our office phone at 480-485-6403.

Compliance Statement

This SMS policy complies with the Telephone Consumer Protection Act (TCPA), the Health Insurance Portability and Accountability Act (HIPAA), and Arizona state privacy regulations. Your phone number and personal information will never be sold or shared.